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On the day of puja, devotees have to observe fast. When Shri Satyanarayan Puja / Satyanarayan Katha is organized, especially on a Poornima, it makes him happy enough to bless his devotees. Narayan is an incarnation of Lord Vishnu. It is performed every Purnima or Poornima also known as Pournami (full moon). Shri Satyanarayan Puja is conducted to seek the blessings of Lord Narayan.